SILVERPOON
CRUSHA
Challenge
Crusha has always been loved by kids since the 50s, but today’s parents are reluctant to purchase the milkshake syrup.
Creative Solution
A campaign that appeals to both children and parents, with a litter of crazy kittens who “assist” Crusha’s ambassador the feline Chef Errol.
Success
A Crusha and Nickelodeon partnership
Sales uplift
Animation BirdBox
Creative Director Ben Middelton
Creatives Lyd Raghavan & Steph Rohr
Agency Creature London