THE TRUTH UNDRESSED
Smashing stigmas around vulvas and vaginas through education.
Challenge
Only 6% of young women in the UK found out about intimate health conditions through school, and just under two-thirds of them found out about vaginal infections when they first experienced them. 46% of UK women are worried about the appearance of their vulva, with many admitting they would change something about it if they could.
Insight
There’s porn readily available on the internet, yet everywhere else, we’re so afraid of being explicit that any accurate representation of reality is avoided; leaving us stuck between representations warped for entertainment and over-simplified diagrams.
Creative Solution
A platform giving audiences unprecedented access to the naked truth, and free supporting lesson plans for secondary school teachers. Featuring photographic images of real vulvas to support lessons, avoid speculation and help desexualise vulvas and vaginas. To drive traffic to TruthUndressed.co.uk, social ads disseminate awareness of the missing information.
Impact to date
📚 Lesson plans taught to 150,000 students as part of the National Curriculum in schools across the UK.
👀 Reached 3.5 million via our social video ads.
📰 90 million people through positive, supportive global media coverage.
👏 Campaign Magazine UK - Purpose Award 2023
👏 Gold at the Clio Health Awards 2023
👏 Bronze at the Clio Awards 2023
👏 Gold “Social Good” Creativepool 2023
👏 Silver “Rebel Category” Creativepool 2023
👏 Bronze at the Creative Circle Awards 2023
👏 Winner Webby Award 2023 - Health & Wellness
👏 Best Educational Cause Campaign category at
The Drum Awards for Social Purpose 2022
👏Healthcare & Pharma accolade at the Content Awards 2022
🙌 Impact Award at The Shorty Impact Award 2022
🙌 The Trailblazer Award 2022 + Gold in Healthcare & Wellness BIMA Awards 2022
🙌 Campaign UK 2022
Top 1 of Best Digital Ideas
HERO FILMS
TIKTOK ADS
INSTAGRAM ADS
Tiktok Influencers
PSHE LESSONS PLANS FOR SCHOOLS
