TETLEY x ITV
Making Tetley the go-to Tea for the telly.
Challenge
A partnership between ITV Movie Time and Tetley had to keep the charm of the Yorkshire duo and excite families to watch films on ITV, while making sure we never infringed on the rigid movies copyright.
Creative Solution
Entertaining idents to put families in the mood for a classic movie by subverting their favourite films.
Success
Teafolk idents have seen a 50% increase in performance.
At Tetley we believe nothing beats a great cup of green tea brimming with nature's finest. Introducing our new Super Green Tea range - the tastiest way to being healthy. Our range of Super Green Tea collection includes: Berry Burst, Tropical, Lemon & Honey and Lime.
Kenyan Gold is hand-picked at high altitude from the finest tea estates around Mount Kenya and the Great Rift Valley region. Using only the best leaves, our blenders have created a distinctive tea with a uniquely refreshing flavour.
Tetley Extra Strong is a delicious blend of the finest leaves with added Assam to create a bold, refreshing and full flavoured cup of tea to pick you up!
Introducing our new Super Fruit range, being healthy never tasted so good. Our master blenders have cleverly blended our delicious lemon and ginger infusion with vitamin C to deliver the perfect blend for when you need it most. Vitamin C helps support your immune system and so helps keep you healthy.
Tetley Decaf has all the great taste of Original Tetley, but with none of the caffeine*. It's the perfect brew if you're looking to reduce the amount of caffeine you drink and great for unwinding with later in the day. Decaf has won a Great Taste Award in 2014.
At Tetley we believe nothing beats a great cup of green tea brimming with nature's finest. Our Super Green tea range includes four mouth-watering flavours which are the tastiest way to being healthy: Berry Burst, Lemon & Honey, Tropical and Lime.
Introducing our new Super Fruit range, being healthy never tasted so good. Our master blenders have cleverly blended our delicious blueberry and raspberry infusion with vitamin B6 to deliver the perfect blend for when you need it most. Vitamin B6 helps reduce tiredness and fatigue as well as helping release energy from food.
Animators ITV in house
Creative Director Ed Warren
Creatives Lyd Raghavan & Steph Rohr
Agency Creature London