TETLEY x ITV
Making Tetley the go-to Tea for the telly.
Challenge
A partnership between ITV Movie Time and Tetley had to keep the charm of the Yorkshire duo and excite families to watch films on ITV, while making sure we never infringed on the rigid movies copyright.
Creative Solution
Entertaining idents to put families in the mood for a classic movie by subverting their favourite films.
Success
Teafolk idents have seen a 50% increase in performance.
Animators ITV in house
Creative Director Ed Warren
Creatives Lyd Raghavan & Steph Rohr
Agency Creature London