SEAFISH
Challenging misconceptions around UK fishing.
Challenge
Seafish is a governmental body established to support the UK seafood industry. Their research showed that Millennials were eating lower amounts of fish because they were concerned about sustainability.
Insight
Preserving the Sea is integral to the preservation of fishing as a way of life.
Creative Solution
We created an emotional film through the perspective of a Father and son, who come from a long line (no pun intended) of fishermen. The film highlights their passion for fishing, the lengths they go in search of a catch, and how they preserve the sea.
Success
Campaign and more episodes will be rolled out the end of 2020…
FILM
TRAILER
SOCIAL
Director Bruno Bolla
Creative Director Steph Rohr
Creatives Ed Angeli & George Mackenzie
Agency CLICKON MEDIA