EUROTUNNEL
Positioning Eurotunnel as a symbol of European brotherhood.
Challenge
When Britons were asked how they would choose to travel to France, Eurotunnel came in fourth.
Insight
WW2 created a strong emotional link to Northern France for many families in the UK.
Creative Solution
The 75th D-Day anniversary was a moment to commemorate a turning point in European history. Through an emotional and incredible story of wartime bravery, we presented the ease of traveling to hidden gems in Northern Europe.
Success
750K views across all digital platforms
37% brand uplift
4339 facebook reactions
98% were positive
- Nomination Best Native Advertising + Nomination Most Innovative Content - Digiday Awards 2020
FILM
TRAILERS
TESTIMONIAL
“There are some projects and campaigns that you know will stay with you throughout your career – some haunting you with a decision you made, or disastrously unlucky timing, and others that remind you how wonderful it feels when things all click. Ham & Jam will always sit in that second category for me.”
MEDIA COVERAGE
Director Bruno Bolla
Creative Director Steph Rohr
Creative George Mackenzie
Agency CLICKON MEDIA