COSTA COFFEE

***Getting Gen Z to enjoy an analog moment.***

**Challenge**
For the Christmas period, Costa Coffee wanted to encourage Gen Z back into their shops to experience their Quality Street flavoured coffees and hot Chocolates, along with the in-store festive vibe.

**Creative Solution**
A social-led campaign asking the audience to share their weird and wonderful Christmas moments that were then interpreted and visualised by a series of artists.

Phase 1
Creators share their Xmas spirit moments and ask the audience theirs (Stories and reels)

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Phase 2
Creators bring to life the best audience entries

Illustrators Steph Rampli, Scottie Gillespie, Tess Smiths-Roberts, Naomi Anderson-Subryan
Creative Directors Steph Rohr
Creatives Gracie & Jacqui
Agency AnalogFolk

Phase 1Creators share their Xmas spirit moments and ask the audience theirs (Stories and reels)

Phase 2Creators bring to life the best audience entries

Phase 1
Creators share their Xmas spirit moments and ask the audience theirs (Stories and reels)

Phase 2
Creators bring to life the best audience entries