ITV x CARLING
Finding creative ways to follow the World Cup.
Challenge
How can Carling’s heritage in British Football become relevant to fans during the World Cup?
Insight
Many supporters would be frustrated by daytime games being played during the World Cup in Brazil.
Creative Solution
Humorous idents were football fans recognise themselves in the Carling duo.
Success
The five to seven-second films were said to have been the most entertaining idents during the tournament.