CARLING
BRITISH CIDER
Challenge
The cider market is pretty saturated and Carling is known to make beers. How can we launch the new Carling addition and get cider lovers to embrace it?
Creative Idea
A TV ad that made a splash, and on its second year of running was banned creating a bigger splash
Success
The US TV Show Mythbusters broadcast an episode on Discovery Channel that tries and replicates the apple bobbing stunt from the ‘crazy’ commercial.
CARLING SKETCHES
Challenge
Most beer advertising is scheduled around Summer but Carling wanted to keep engagement throughout the year.
Creative Idea
A series of funny films bringing to life the relationship between the two characters. These two films went live during Halloween and Xmas.
Success
The ads was picked by CampaignLive, Adage, AdForum and the like.
Director Snipers Twins
Creative Directors Stu Outhwaite & Ben Middelton
Creatives Lyd Raghavan & Steph Rohr
Agency Creature London